Organic wine used to be a niche category, but like yoga pants, it eventually came to be considered normal and then almost an expected presence. About 729 million bottles of organic wine were consumed in 2018, and that number is expected to rise by 34% to 976 million by 2023, according to a study conducted by research group IWSR.
That forecast was made in December 2019, before the pandemic arrived. In a more recent forecast of 2021 wine trends, IWSR notes that “the importance of sustainability has been reinforced in the minds of consumers,” likely driving the organic, biodynamic and low-intervention wine movement with a greater sense of urgency.