About us

Our History

Founded in 1978, Wilson Daniels is a fully integrated, family-owned marketing and sales company representing a highly selective portfolio of the world’s most distinctive wines and spirits. Wilson Daniels continues to pursue and elevate the standards of excellence set by founders Win Wilson and Jack Daniels through developing long-term, strategic partnerships with luxury producers that possess profound respect for terroir, and are benchmarks in their region.

Jack Daniels (left) and Win Wilson, co-founders of Wilson Daniels
"one of the world's most selective fine wine and spirits portfolios"

Our Mission

Wilson Daniels inspires and promotes a passion for wine from the most distinguished properties and terroirs around the world through exceptional marketing, education and brand-building. We develop mutually rewarding, long-term relationships with our employees and winery and trade partners, while striving to be globally recognized as the leader of fine wines, setting the standard for integrity, quality and excellence.

Our Founders

Jack Daniels co-founded Wilson Daniels with the late Win Wilson in 1978. During his 25-plus-year tenure, Wilson Daniels grew to become one of the premier wine marketing and sales companies in the country, representing the portfolio in all 50 states. Under Jack’s direction, the company focused on limited-production, high-end, single-vineyard-designated wines from around the world. Wilson Daniels has been privileged to continuously represent Domaine de la Romanée-Conti in the United States since 1979, when Win Wilson and Jack Daniels first met Aubert de Villaine.


As an active participant in his community, Jack has served on the St. Helena City Council, the Queen of the Valley Hospital Foundation Board and has been a speaker and panel member for many wine industry marketing and sales forums, nationally and internationally. Jack’s professional achievements include being recognized, with Win Wilson, as one of the 10 most influential people in the wine business by Robb Report.


Jack has also been awarded the prestigious Order of the Mérite Agricole by the French government for contributions to French agriculture in the U.S. Jack is a member of La Confrérie des Chevaliers du Tastevin, Confrérie de la Chaîne des Rôtisseurs, L’Ordre de Côteaux de Champagne and Chevalier de la Confrérie de Tokaji.

Today, Jack sits on the board of Wilson Daniels.

Winston “Win” Wilson Jr. co-founded Wilson Daniels with Jack Daniels in 1978. From the beginning, they had a straightforward yet ambitious vision. They wanted to represent the most prestigious wineries from every major wine-producing region in the world. Win and Jack’s vision has ensured that the Wilson Daniels LLC. portfolio stands unrivaled in the U.S. wine industry. Win focused on selling the wines and Jack on operations and marketing. Their first collection of winery clients, Chappellet, Cuvaison and St. Clement, all hailed from Napa Valley. In 1979, Win and Jack were approached by Lalou Bize-Leroy and Aubert de Villaine, co-directors of the highly regarded Domaine de la Romanée-Conti, which became their first imported winery in January 1980. In 1980, Wilson Daniels also became the exclusive importers of Domaine Leroy of Burgundy and the heralded Italian estate Biondi-Santi of Tuscany.


Win was initiated into the Confrérie de la Chaine des Rotisseurs on April 3, 1982, and l’Ordre des Côteaux de Champagne on November 18, 1991. In 1996, he traveled to Château du Clos de Vougeot in Burgundy, France, to be inducted into the Confrérie des Chevaliers du Tastevin on April 19. Win was also honored by the French Ambassador to the United States, François Bujon de l’Estang, in Washington, D.C., on January 3, 2000, when he was named Chevalier de l’Ordre du Mérite Agricole by the French government for his notable efforts in raising the American public’s awareness of the great wines of France.

Our Team

At Wilson Daniels, we strive for global recognition as leaders and educators of luxury wines and spirits, setting the highest standard for quality, integrity and excellence. Our passionate team of professionals surpass expectations in all aspects of the fine-wine world: brand marketing, sales, public relations, creative services, finance and operations. From our distinguished leadership team to our national sales managers around the country, Focusing on family — It’s what we do.

Leadership Team

Rocco Lombardo
Rocco R. Lombardo was appointed to the role of President at Wilson Daniels in June 2015. He immediately undertook the restructuring of the National Sales Organization,...
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Shannon Coursey
Executive Vice President - Sales & Marketing
Shannon Coursey is the Executive Vice President of Sales & Marketing. Shannon moved to New York City in 2000 to further her career in business and marketing within the music industry. Immers...
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Kevin Murphy
Executive Vice President - Wholesale and Operations
Kevin Murphy is the Executive Vice President of Wholesale and Operations at Wilson Daniels. A Connecticut-native and graduate of University of Richmond in Virginia, Kevin’s passion for the fine ...
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Adam Schneider
Vice President of the Private Client Group Services
Adam Schneider is Vice President of the Private Client Group. Adam holds a Bachelor’s degree in Government from Harvard University with a citation in French and a MFA in Creative Writing from Th...
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Kristin Butke
Vice President - Northeast Division
Kristin Butke is the Vice President of Sales for the Northeast Division, overseeing the continued growth within the fourteen states that comprise the Northeast. She previously served as Regional...
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Andy Lum
Vice President – Western Division
Andy Lum is the Vice President of Sales for the Western Division. Based in Denver, CO, Andy previously served as the Rocky Mountain Regional Manager for three and a half years, transforming the ...
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Marc Nuara
Vice President - Midwest Division
Marc Nuara is Vice President of Sales for the Midwest division. Marc’s love and appreciation for food and wine began at a young age, with a Tuscan-born father who celebrated Italian culture from...
Kim Wood
Vice President - Southern Divison
Kim Wood has been in the wine industry for almost 20 years. His initial interest began just after college when a fortuitous conversation led him to join the wine team at Pappas Bros Steakhouse i...
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James DiCicco
Vice President - Finance
James DiCicco is Wilson Daniels' Vice President of Finance, having previously served 10 years as CFO of wine importer Frederick Wildman. Although numbers have long been his professional focus, J...
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Scott Ehrlich
Vice President - Marketing
Scott Ehrlich is the Vice President of Marketing at Wilson Daniels. His extensive background in the wine industry includes senior roles in the luxury sector at Ste. Michelle Wine Estates, Conste...
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Michael Traverso
Vice President Business Development
Michael Traverso is Vice President of Business Development. Michael graduated with a Bachelor of Science, Business Administration & Marketing from University of Southern California, and earn...
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William Davis
Director of Education
William Davis is Wilson Daniels’ Director of Education. Working in the Texas and Colorado hospitality markets since the age of 15, William has racked up an impressive array of accolades and cert...
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