Feature Coverage

Rocco Lombardo to Lead New York-Based Wilson Daniels Wholesale

“New York, New York – February 3, 2016 – Wilson Daniels Wholesale announces that Rocco Lombardo, currently President of Wilson Daniels, will assume expanded leadership responsibilities for the company’s wholesale affiliate headquartered in New York City effective February 1.

“Rocco Lombardo, a 20-year industry veteran, joined California-based fine wine importer Wilson Daniels in June 2015. Prior to joining Wilson Daniels, Rocco led imports and wholesale operations for Frederick Wildman and Sons, and successfully strengthened the company’s distribution division in New York and New Jersey. In his new role, Rocco will work closely with longtime colleagues Kevin Murphy, Vice President, Operations and Benjy Kirschner, Vice President, Sales, who will continue to lead local market growth and portfolio operations.

“Exclusive distribution in New Jersey begins March 1.

“Rocco will lead Wilson Daniels Wholesale as it begins exclusive distribution in New Jersey on March 1 for a portfolio of more than 80 brands representing the world’s most famed wine regions, including Burgundy, Champagne, Piedmont, Tuscany, and Napa Valley. A new five-person sales team will be charged with driving brand growth in New Jersey.

“’Rocco brings a depth of experience in commercial wholesale operations, and his strong relationships in the New York and New Jersey markets will prove valuable to partners of Wilson Daniels Wholesale,’ said Chris Underwood, Chief Executive Officer.

“’I’m honored to lead Wilson Daniels Wholesale and build on the company’s early successes since it launched in September 2015. In a short time, the leadership team has recruited a dynamic and diverse group fully focused on profile distribution,’ said Rocco Lombardo, President, Wilson Daniels. ‘I look forward to welcoming additional family-owned properties that share the Wilson Daniels vision of maintaining the highest integrity in the distribution of fine wines and artisanal spirits.’

“Joining the Wilson Daniels Wholesale portfolio in New Jersey on March 1 will be premium spirits representing Ireland, England, Italy, Canada, and the United States. California-based marketing company Infinium Spirits has granted exclusive distribution rights for the majority of its brands to Wilson Daniels Wholesale in New Jersey.

“’Infinium Spirits is excited to partner with Wilson Daniels Wholesale in New Jersey,’ said Steve Brecher, President, Infinium Spirits. ‘Our premium spirits portfolio is growing rapidly and Rocco has a proven track record of accelerating growth in that region.’

About Wilson Daniels Wholesale
“Wilson Daniels Wholesale is a family-owned distributor representing the world’s premium wines and artisanal spirits in New York and New Jersey. Wilson Daniels Wholesale partners with family-owned producers dedicated to crafting terroir-driven, expressive wines and spirits with natural methods. Wilson Daniels Wholesale values family, heritage, and wines and spirits of distinction. Headquartered in New York City, the company’s offices and tasting room are located in Manhattan’s historic and architecturally-rich Flatiron District.

About Wilson Daniels
“Founded in 1978, Wilson Daniels Wholesale is a fully integrated, family-owned marketing and sales company representing a highly selective portfolio of the world’s most distinctive wines and spirits. Wilson Daniels continues to pursue and elevate the standards of excellence set by founders Win Wilson and Jack Daniels through developing long-term, strategic partnerships with luxury producers that possess profound respect for terroir and are benchmarks in their region.

About Infinium Spirits
“Infinium Spirits is dedicated to developing distinctive brands in the premium and ultra-premium segments of the spirits industry. Founded in 2005 and headquartered in Southern California, Infinium Spirits represents a growing portfolio of vodka, gin, whiskey, tequila, rum, and specialty spirits across the United States.”

February 3, 2016
Rocco Lombardo to Lead New York-Based Wilson Daniels Wholesale