Wilson Daniels Partners with Breakthru Beverage Group in California

June 5, 2025 (New York, NY) — Wilson Daniels has selected Breakthru Beverage Group as its distributor in California beginning July 1, 2025, following the announcement of Republic National Distributing Co. closing its California business.

Since its founding in 1978, fine wine marketer Wilson Daniels has been distributed by Young’s Market Company, LLC in California. In 2018, parent company Young’s Holdings, Inc. sold the distribution side of its business to RNDC, with the full acquisition of Young’s Market Company completed in 2022.

“The relationship between Wilson Daniels and RNDC California goes back almost 50 years, and we are thankful to the team in California for the growth we’ve experienced together,” says Rocco Lombardo, President of Wilson Daniels. “While we recognize this is a moment of reflection, there’s also a lot to be optimistic about with this new partnership with Breakthru California.”

Wilson Daniels is currently represented by Breakthru in 10 key markets, and the addition of California makes 11 markets. Executive Vice President of Sales and Marketing Shannon Coursey adds, “Breakthru has illustrated their commitment to furthering high-profile distribution of the Wilson Daniels portfolio, which is founded on a mutual appreciation of fine wine and hospitality. Our partnership with Breakthru in states such as Florida and Nevada has contributed to some of our most significant growth in recent years, and we look forward to continuing this impressive trajectory with BBG.”

Wilson Daniels is represented by RNDC in 20 markets and Breakthru in 11 markets across the country. Lombardo affirms: “We remain fully committed to our partnerships with both RNDC and Breakthru as we look to the future, and we’re confident that the dynamism displayed over the past decade will continue into the next.”