Notwithstanding fleeting moments on screen, wines from Fiddlehead, Sanford, Seasmoke, Pommard and Richebourg took a bow in the film Sideways. As the storyline evolves, Maya asks a key question. “Miles, why are you so into Pinot?” He muses and responds, “It can only grow in these really specific ittle tucked away corners of the world.” The film’s impact created Sideways The Map, Sideways packages including tasting and accommodation information, and the Sideways Wine Club. Yet, we believe that even avid Pinot Noir aficionados missed the film’s focal setting—the Santa Rita Hills, a sub-American Viticultural Area (AVA) of the Santa Ynez...
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By Eleanor and Ray Heald, October 1, 2005