Feature Coverage

Wilson Daniels Spreads Its Wings

“In October 2015, Wilson Daniels launched a new wholesale operation in New York, and it followed up with a similar launch in New Jersey in 2016. By early next year, president Rocco Lombardo predicts the company will have doubled its sales force in the region. “Initially we launched with 12 sales people and a couple of managers, but in 2017 we’re sitting at 20 sales people and four managers,” Lombardo says. “Next year, we’ll have two major brand launches.” While Lombardo was unable to reveal details at press time, he notes that Wilson Daniels “will expand our sales force to 24 sales people and five managers by January 2018 to support the additional business.” The ongoing buildup of the wholesale division, along with the addition of new brands to the sales and marketing division, gives St. Helena, California–based Wilson Daniels a much-expanded, bicoastal presence within the U.S. wine sector.”

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Carol Ward, December 29, 2017
Wilson Daniels Spreads Its Wings